Reasons why the use of flash is outdated today!

Flash websites used to be popular few years back. However, with increasing number of problems with flash, website designers started avoiding it.

Following are few reasons that justify why transition from flash is made to a different platform-

Non-SEO friendly- Content is the key to get ranking in SERPs. Websites with flash designs are not supported by search engines, which eventually hamper their ranking on SERPs. Another reason due to which flash websites are a big no today is search bots cannot read flash content.

Limits viewing of website on mobile phone– Use of smart phones have tremendously increased these days. Website needs to be user-friendly, in order to catch hold customers attention. As mobile web browsers do not support flash and distract customer’s attention, thus designers have eliminated its use in designing of websites.

Limit the use of Social Media Sharing –Flash websites limits the use of social media sharing. This is because every flash website page has the same URL (web address) and without unique URLs, sharing of links is not possible.

Higher bounce rate- Flash website distracts website visitor’s attention. This is because of the slow loading time speed of website page. Instant visitor landing and leaving from the website causes high bounce rate, which affects its ranking on SERPs. Whereas in comparison to website that uses HTML & Java Script sites loading time speed is fast, thus allowing users to view the website instantly.

Require special screen readers to read flash website– Without the use of special screen readers, reading flash websites is not possible. This is the biggest disadvantage of flash websites, as purpose of developing website is to allow customer know what the business is serving, which is ruined by use of flash.

Difficulty to update content- Content Management System is popularly used today, as it helps in managing web presence, media, navigation, and SEO tactics. Websites with Flash were not able to manage all these things, which is the reason why designers have avoided the use of flash.

Besides this, managing of link structure was also not easy as re-open files, edits, re-compile and re-deploy used to be done. Moreover, simplest of edits costs expensive as compared to time and costs taken in CMS for editing.

Flash is not the future- As flash is incapable of so many things, thus there is no doubt about the fact that it is not the platform of the future.

From the above points, you must have got an idea why designers have started avoiding the use of flash in website designing services in NYC or elsewhere.

How good website layout helps bring good turnovers for business

Good website layout works in favor of businesses who want good turnovers. Attractive website catches user’s attention and turns them into regular customers.

To fulfill these aspects, developers of the web development company in NYC or elsewhere, require considering few factors, which are as follows-

Use of Diction and Rhetoric

Useful and quality website content always attracts visitor’s attention. Words used to describe the brands product or services is called Diction and tricks put into action to attract visitors and turn them into regular customers are called Rhetoric.

Both these strategies are put into action to attract attention of mass audience. However, before implementing these strategies (Diction and Rhetoric), few things are taken into consideration that is mass audience view, average age of audience, target local or international audience and use of speech (formal or informal).

Heavy vocabulary is avoided, as it tends to confuse audience. Simple, yet attractive content is used to describe business product or service.

Attractive selling point

Flash websites used to be a popular web development technique in past. But its disadvantages and changing web development trend, made web developers think and come up with latest techniques.

In order to stand better than competitors in market, update news on the product, quality and discounts on the products required to be brought into the attention of people. Instead of introducing flash into the website, other attracting methods like call to action better option to encourage visitors become your regular clients.

Create search engine optimized website

For increasing business traffic and sales, where on one hand quality products are required to be delivered, on the other hand marketing strategies are required to be implemented to reach mass audience. Making website search engine optimized is of utmost important in order to rank business website on top ten search engine results pages.

Therefore, with implementation of development strategies by web developers, internet marketers are required to rank website on top search result pages. Following are few things taken into consideration by web marketers-

• Keyword research
• Meta title, headers, and description tags
• Content optimization
• Use of internet mapping platforms, such as Google Maps – NAP to post business location on web and make search easy for users.
• Use of social media pages and profiles, such as Facebook, Twitter, LinkedIn.

Easy navigation

Navigation on website must be easy, so that users can easily process through the website, if wanting to buy any product or service.

How to Create Revenue Generating E-Commerce Website Design?

The E-Commerce is the best next thing in 2015. The e-commerce websites have set a trend in the recent years and there is more to come in the coming times as well. The e-commerce has seen an upward trend in the recent years. 

In the years to come, the graph of E-commerce is going to touch the sky. The growth seen in this sector is impeccable and remarkable. Until 2020, the revenue growth of e-commerce websites is going to get double. The recent analysis provide healthy database of the websites.

The e-commerce websites have seen an upward trend in the recent years. You can contact NYC e-commerce website Design Company, which can provide you with the following marketing techniques –

• Editing HTML and CSS – The Hyper Text Markup Language (HTML) and CSS are the ones, on which your websites are created. These are the bases of the e-commerce websites. These platforms allow you to edit or customize websites in one of the easiest manners.
• Branding – The branding is an integral part of marketing. The branding and customizing of online e-commerce stores is an important step. The templates can be customized with the help of settings. The easy customization of e-commerce websites allows them to be flexible enough to entertain changes.
• Creating your Domain Name – The Domain names have great value in e-commerce websites. The creation of domain names help in personalizing the websites. Apart from this, the domain name helps in giving identification to an e-commerce website. The customers also feel sense of belongingness with the help of an exclusive domain name.
  E-commerce Website Builder – There is availability of e-commerce developing websites. These sites are of big help in developing e-commerce sites. The usage of software like Shopify and big commerce can be of great help in development of e-commerce website.
• Payment Gateways – The payment gateways help in making payments. The websites in today’s time is compatible with more than 70 gateways. The gateways help in making sure that the payment of a product is streamlined and the payment is accepted in the easiest manner.
• Language – The language and themes need to be compatible with each other. There is availability of more than 50+ languages in Shopify and Big Commerce. This software helps in giving compatibility to the languages with the themes. The themes can be made compatible with the languages in the most formidable manner.

What you need to know about ecommerce website design?

In the coming years, online sales are expecting to reach heights. This has made upgrading online business website with a professional ecommerce design essentially important.

If you do not understand what is the need to get professional ecommerce design, then here are few points that will make you understand the online business changes-

• Build better customer’s trust- A website needs to build confidence on visitors, so that they can comfortably use their credit cards for the transaction. But, if fail to do so, visitor will just press the back button and look for an alternate, where they can submit their credit card details more comfortably.
• Better shopping experience- High quality modern websites are must to create good navigated and easy checkout site. This is where the importance of good e-commerce sites provides customers better shopping experience.
• Visually enticing- Visually appealing website always attract customers, which in turn increases the shoppers' experience. This is where an ecommerce website plays an important role in enticing the visitor’s attention and increasing business sale. But, website designing services experts in NYC or elsewhere need to make sure that website should not be overly designed because it distracts visitors attention. A professional ecommerce website keeps customers engaged on website for a longer time that increases business turn over and ranking on SERP. Moreover, this also brings good word of mouth for the business as it encourages visitors to tell their friends.
• Better store management- Old websites can make up to the level of newer sites that are designed on e-commerce standards. Adding this new system to the website provides business a modern look and makes it robust reporting, streamlined and equipped with good features.
• E-Store customization-To run business smoothly certain new functions are must to be introduced. Professional ecommerce website designers provide the best features that make fast and efficient business.

From the above points, you must have got an idea what are the benefits of e-commerce website. If you want to build one for your business, then contact a reliable developer company who is efficient in making quality e-commerce websites.

To search out the best website company from the hoard, you need to consider few aspects like experience, reliability, and credibility. Searching on internet is the best option to find one or you can also take reference of businesspersons who have built their e-commerce business website.

How web development services can be helpful for your business?

In the growth of any business, several aspects play an important and effective role. Web development services are one of these many aspects that can help in the overall growth of any enterprise. Businesses can get the help of companies providing custom web development services in NYC or other cities, to get professional and customized sites.

Many people may wonder how web development services can be helpful for the growth of a business. Here are some facts to prove their strong influence –

Increased online exposure with websites – With company’s professional website, you can gain more exposure on internet. Every time when customers search for your products or brand on internet, having a website improve your online reputation. It provides a platform for customers to know more about your company, products, services etc. With a SEO friendly site, you can get high rankings in SERPs and more traffic. It improves your online presence.

Customized results – With web development services, you can get customized websites, especially made for your business. IT companies working in this field can develop sites that meet all the requirement of an enterprise. Sites with good graphics, easy navigation, and smart features can be developed only with web development services. You can get customized results developed in PHP, Magento, Python, Microsoft.Net, Joomla, Wordpress, and Drupal etc.

Offer variety of services with several types of websites – You can also offer variety of online services to clients with different types of web pages. For example - you can get an e-commerce site to offer online shopping for customers. You can provide all information about company, products, services, new offers, benefits for clients, and many more on your site.

Cost effective marketing – With web development services, you can get websites that can be easily updated with content management systems. With quality, original and sharable content, you can promote your business in search engines and social media platforms like Facebook, Twitter, and Google+. It is a good and affordable method of marketing in which you can try a new method (blogs, SEO and PPC) every time.

More sales and revenue – With customized, SEO friendly sites and increased traffic, you can increase your company’s sales and revenue. User-friendly websites can hold customer’s interest and increase conversion rate. It also reduces bounce rate, which is good for the SERPs’ rankings.

Web development services can help in the overall growth of a business with above-mentioned benefits.

What are the Advantages of Hiring Quality Web Design Services?

Likewise, development of website is important, designing of website is equally important. It is the facet of the company.

If you have an existing site, or planning to develop one, you need to meet all the standards for making your website successful. This requires experts for help.

Following are few key advantages of hiring quality web design services in New York or elsewhere-

Appearance

A website reflects companies’ products and service; therefore, it needs to be visually appealing, and professional. An attractive site generates a positive impression on the visitors and keeps them engaged with the site. However, because of the fact that the web is populated with large and small businesses, it is challenging to attract and behold visitor’s attention.

This is where few guidelines are ought to be followed by designing companies. Following are few of those-

• Blend of 2 or 3 colors is used to create a good colored website. Overdoing is not advice as it distracts viewers’ attention from the content.
• To make text readable, combination of black text on a white background is made. Other color combinations are also acceptable, if the contrast is not hindering the readability feature. In agreement to it, different fonts are use ranging from 10 and 12 pts.
•  To add a wow factor to the page, graphics are use. But overloading of page with graphics is not suggested because it makes the page heavy to load.
• High quality product images are used to increase customer’s attention.
• Simple designs are made because cluttered layouts distract viewers from the message being conveyed.

Content

Information placed on the website needs to be informative and relevant, so that audience gets what they are looking for. In regard to this, few guidelines that are followed-

• Short and organized information is preferred more.
• Content update is must in order to give users something new to read about your company and to be in the good books of search engines.

Functionality

Functioning of website is must in order to behold visitor’s attention. Broken links leave visitors frustrated and make them turn to competitor’s site.

Therefore, hyperlinks, contact forms, site search, event registration, and other things should work properly on site.

Navigation

To provide users easy navigation, designers make sure to create designs that do not restrict the navigation property of a website.

Use of good software’s

Quality service companies always make use of good designing software’s that helps build unique and creative designs.

Benefits of Hiring Seasoned Web Developer for Your Business

Website is identity of business. An attractive website is must to build, to promote business worldwide in an effective manner. However, this requires professionals for this.

Following are few of the benefits of hiring professional web developers in NYC or elsewhere for this purpose:
  
Strategically developed site

Professionals help lay the bricks and chart the best way forward to ensure that strategic plans work efficiently. This in turn will help businesses to achieve their goals.

Get preferred functionality

Adding of advanced features like contact form, a shopping cart, a mailing list, etc. and more will add value to your site. Customers will prefer sites that are up-to-date and provide them convenience to surf.

Increase trust with improved credibility

Website is an effective way to showcase business products or services. Therefore, to attract more and more visitors and turn them as regular customers, building of an interactive and user-friendly website is must. Hence, the help of professionals can achieve this.

Increase sales

A professionally developed website (easy navigation, clear images, eye-catching graphics, user-friendly feature, interactive) bring in lot of sales for business. This is because customers look in for the sites that speak for itself.

Alleviates customer concerns regarding privacy

A professionally developed site reduces customer concerns regarding privacy. The term privacy states to credit card information, personal details over the Internet.

Be one step ahead from the competitors

To stand top in the league of competition, help of professional web development company do wonders for businesses. A competitive advantage in the marketplace is taken over by those businesses.

Make site search engine friendly

Making sites appearance good is not just enough, to let it rank in the top ten search results for good traffic, optimization of site is must. This only works with the help of professional developers, who design the site according to search engines.

Help concentrate more on business

A lot of time gets saved, if availed web services. The professionals will do their job (continuous reports and updates will be provided), rest businesspersons can concentrate on their business.

Regular maintenance of site

To keep the site look fresh and up to date, website maintenance is important aspect to do. For this, experts are needed. Failing to do so causes adverse impact on the business (loose customers, low traffic rate). This is where regular maintenance of site becomes important.