Wednesday, November 12, 2014

Benefits of Hiring Seasoned Web Developer for Your Business

Website is identity of business. An attractive website is must to build, to promote business worldwide in an effective manner. However, this requires professionals for this.
http://www.softsystemdesign.com/web_development.php

Following are few of the benefits of hiring professional web developers in NYC or elsewhere for this purpose:
  
Strategically developed site

Professionals help lay the bricks and chart the best way forward to ensure that strategic plans work efficiently. This in turn will help businesses to achieve their goals.

Get preferred functionality

Adding of advanced features like contact form, a shopping cart, a mailing list, etc. and more will add value to your site. Customers will prefer sites that are up-to-date and provide them convenience to surf.

Increase trust with improved credibility

Website is an effective way to showcase business products or services. Therefore, to attract more and more visitors and turn them as regular customers, building of an interactive and user-friendly website is must. Hence, the help of professionals can achieve this.

Increase sales

A professionally developed website (easy navigation, clear images, eye-catching graphics, user-friendly feature, interactive) bring in lot of sales for business. This is because customers look in for the sites that speak for itself.

Alleviates customer concerns regarding privacy

A professionally developed site reduces customer concerns regarding privacy. The term privacy states to credit card information, personal details over the Internet.

Be one step ahead from the competitors

To stand top in the league of competition, help of professional web development company do wonders for businesses. A competitive advantage in the marketplace is taken over by those businesses.

Make site search engine friendly

Making sites appearance good is not just enough, to let it rank in the top ten search results for good traffic, optimization of site is must. This only works with the help of professional developers, who design the site according to search engines.

Help concentrate more on business

A lot of time gets saved, if availed web services. The professionals will do their job (continuous reports and updates will be provided), rest businesspersons can concentrate on their business.

Regular maintenance of site


To keep the site look fresh and up to date, website maintenance is important aspect to do. For this, experts are needed. Failing to do so causes adverse impact on the business (loose customers, low traffic rate). This is where regular maintenance of site becomes important.

Monday, November 3, 2014

Why Your Website Must Be Mobile Friendly?

Website designing is the process of creating a complete interface with proper graphics for a websites. This process requires several software, creativity, and deep knowledge of designing. However, in recent years, a term ‘responsive web design or RWD’ became very popular. Let us understand why your website needs responsive and be mobile friendly.

A RWD is a design that can adjust easily according to the screen size of different devices. It fits every screen size properly and makes it easier for user to read. Being user friendly, easy to understand and navigate are some other qualities of a RWD. However, it is not only about a web page that fits in every screen size. It includes everything on a web page, which should fit according to devices. It includes graphics, images, buttons, color, typography, content etc.

Therefore, responsive design is important because:

Increasing number of mobile internet users – With every day, the number of mobile internet users is increasing. People now prefer to use internet on their smart phones or tabs instead of laptops or desktops. With the increasing number of mobile internet users, it is becoming necessary for websites to adjust according to the different screen sizes.

Enhancing user experience – Responsive design is also necessary for enhancing user’s experience. When a web page fits perfectly on the screens of different devices, it makes it easier for internet user to understand and read. With proper font and good graphics, people easily understand information on site. They can read content without zooming or without trying to figure out where to click.

Traffic – Users like those websites which provides best online experience. A web page that perfectly fits every device attracts the attention of people. They like to use responsive websites on desktops as well as on smart phones. Every time, when people want to get knowledge about a particular topic, they choose sites that will fit their phone’s screen. A RWD gains more traffic compare to others web pages. It can also increase conversion rate and sales. It reduces bounce rate too.

Google – Tech giant Google also recommends those responsive websites. Getting RWD means that one does not have to maintain two different desktop and mobile sites separately. One can easily concentrate on their only site properly and get better ranking. Google like web pages with more traffic and less bounce rate.

Every website design company, whether it’s in NYC or any other city, is using RWD. It is considered the future of web designing.