Reasons why the use of flash is outdated today!

Flash websites used to be popular few years back. However, with increasing number of problems with flash, website designers started avoiding it.

Following are few reasons that justify why transition from flash is made to a different platform-

Non-SEO friendly- Content is the key to get ranking in SERPs. Websites with flash designs are not supported by search engines, which eventually hamper their ranking on SERPs. Another reason due to which flash websites are a big no today is search bots cannot read flash content.

Limits viewing of website on mobile phone– Use of smart phones have tremendously increased these days. Website needs to be user-friendly, in order to catch hold customers attention. As mobile web browsers do not support flash and distract customer’s attention, thus designers have eliminated its use in designing of websites.

Limit the use of Social Media Sharing –Flash websites limits the use of social media sharing. This is because every flash website page has the same URL (web address) and without unique URLs, sharing of links is not possible.

Higher bounce rate- Flash website distracts website visitor’s attention. This is because of the slow loading time speed of website page. Instant visitor landing and leaving from the website causes high bounce rate, which affects its ranking on SERPs. Whereas in comparison to website that uses HTML & Java Script sites loading time speed is fast, thus allowing users to view the website instantly.

Require special screen readers to read flash website– Without the use of special screen readers, reading flash websites is not possible. This is the biggest disadvantage of flash websites, as purpose of developing website is to allow customer know what the business is serving, which is ruined by use of flash.

Difficulty to update content- Content Management System is popularly used today, as it helps in managing web presence, media, navigation, and SEO tactics. Websites with Flash were not able to manage all these things, which is the reason why designers have avoided the use of flash.

Besides this, managing of link structure was also not easy as re-open files, edits, re-compile and re-deploy used to be done. Moreover, simplest of edits costs expensive as compared to time and costs taken in CMS for editing.

Flash is not the future- As flash is incapable of so many things, thus there is no doubt about the fact that it is not the platform of the future.

From the above points, you must have got an idea why designers have started avoiding the use of flash in website designing services in NYC or elsewhere.

How good website layout helps bring good turnovers for business

Good website layout works in favor of businesses who want good turnovers. Attractive website catches user’s attention and turns them into regular customers.

To fulfill these aspects, developers of the web development company in NYC or elsewhere, require considering few factors, which are as follows-

Use of Diction and Rhetoric

Useful and quality website content always attracts visitor’s attention. Words used to describe the brands product or services is called Diction and tricks put into action to attract visitors and turn them into regular customers are called Rhetoric.

Both these strategies are put into action to attract attention of mass audience. However, before implementing these strategies (Diction and Rhetoric), few things are taken into consideration that is mass audience view, average age of audience, target local or international audience and use of speech (formal or informal).

Heavy vocabulary is avoided, as it tends to confuse audience. Simple, yet attractive content is used to describe business product or service.

Attractive selling point

Flash websites used to be a popular web development technique in past. But its disadvantages and changing web development trend, made web developers think and come up with latest techniques.

In order to stand better than competitors in market, update news on the product, quality and discounts on the products required to be brought into the attention of people. Instead of introducing flash into the website, other attracting methods like call to action better option to encourage visitors become your regular clients.

Create search engine optimized website

For increasing business traffic and sales, where on one hand quality products are required to be delivered, on the other hand marketing strategies are required to be implemented to reach mass audience. Making website search engine optimized is of utmost important in order to rank business website on top ten search engine results pages.

Therefore, with implementation of development strategies by web developers, internet marketers are required to rank website on top search result pages. Following are few things taken into consideration by web marketers-

• Keyword research
• Meta title, headers, and description tags
• Content optimization
• Use of internet mapping platforms, such as Google Maps – NAP to post business location on web and make search easy for users.
• Use of social media pages and profiles, such as Facebook, Twitter, LinkedIn.

Easy navigation

Navigation on website must be easy, so that users can easily process through the website, if wanting to buy any product or service.

How to Create Revenue Generating E-Commerce Website Design?

The E-Commerce is the best next thing in 2015. The e-commerce websites have set a trend in the recent years and there is more to come in the coming times as well. The e-commerce has seen an upward trend in the recent years. 

In the years to come, the graph of E-commerce is going to touch the sky. The growth seen in this sector is impeccable and remarkable. Until 2020, the revenue growth of e-commerce websites is going to get double. The recent analysis provide healthy database of the websites.

The e-commerce websites have seen an upward trend in the recent years. You can contact NYC e-commerce website Design Company, which can provide you with the following marketing techniques –

• Editing HTML and CSS – The Hyper Text Markup Language (HTML) and CSS are the ones, on which your websites are created. These are the bases of the e-commerce websites. These platforms allow you to edit or customize websites in one of the easiest manners.
• Branding – The branding is an integral part of marketing. The branding and customizing of online e-commerce stores is an important step. The templates can be customized with the help of settings. The easy customization of e-commerce websites allows them to be flexible enough to entertain changes.
• Creating your Domain Name – The Domain names have great value in e-commerce websites. The creation of domain names help in personalizing the websites. Apart from this, the domain name helps in giving identification to an e-commerce website. The customers also feel sense of belongingness with the help of an exclusive domain name.
  E-commerce Website Builder – There is availability of e-commerce developing websites. These sites are of big help in developing e-commerce sites. The usage of software like Shopify and big commerce can be of great help in development of e-commerce website.
• Payment Gateways – The payment gateways help in making payments. The websites in today’s time is compatible with more than 70 gateways. The gateways help in making sure that the payment of a product is streamlined and the payment is accepted in the easiest manner.
• Language – The language and themes need to be compatible with each other. There is availability of more than 50+ languages in Shopify and Big Commerce. This software helps in giving compatibility to the languages with the themes. The themes can be made compatible with the languages in the most formidable manner.