Friday, February 27, 2015

Reasons why the use of flash is outdated today!

Flash websites used to be popular few years back. However, with increasing number of problems with flash, website designers started avoiding it.

Following are few reasons that justify why transition from flash is made to a different platform-

Non-SEO friendly- Content is the key to get ranking in SERPs. Websites with flash designs are not supported by search engines, which eventually hamper their ranking on SERPs. Another reason due to which flash websites are a big no today is search bots cannot read flash content.

Limits viewing of website on mobile phone– Use of smart phones have tremendously increased these days. Website needs to be user-friendly, in order to catch hold customers attention. As mobile web browsers do not support flash and distract customer’s attention, thus designers have eliminated its use in designing of websites.

Limit the use of Social Media Sharing –Flash websites limits the use of social media sharing. This is because every flash website page has the same URL (web address) and without unique URLs, sharing of links is not possible.

Higher bounce rate- Flash website distracts website visitor’s attention. This is because of the slow loading time speed of website page. Instant visitor landing and leaving from the website causes high bounce rate, which affects its ranking on SERPs. Whereas in comparison to website that uses HTML & Java Script sites loading time speed is fast, thus allowing users to view the website instantly.

Require special screen readers to read flash website– Without the use of special screen readers, reading flash websites is not possible. This is the biggest disadvantage of flash websites, as purpose of developing website is to allow customer know what the business is serving, which is ruined by use of flash.

Difficulty to update content
- Content Management System is popularly used today, as it helps in managing web presence, media, navigation, and SEO tactics. Websites with Flash were not able to manage all these things, which is the reason why designers have avoided the use of flash.

Besides this, managing of link structure was also not easy as re-open files, edits, re-compile and re-deploy used to be done. Moreover, simplest of edits costs expensive as compared to time and costs taken in CMS for editing.

Flash is not the future- As flash is incapable of so many things, thus there is no doubt about the fact that it is not the platform of the future.

From the above points, you must have got an idea why designers have started avoiding the use of flash in website designing services in NYC or elsewhere.

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